The company is donating a portion of sales to GLAAD, and the cereal box also has a section that encourages people to write down their pronouns. And it's a huge missed opportunity,' he said.įerraro said Kellogg's 'Together With Pride' cereal is one powerful example of how a brand can help create change. 'Otherwise, the Pride campaigns feel very empty to our community.

He said he wished every brand participating in Pride promotions this year were also actively pushing for the Equality Act, and pushing for the Senate to move the act forward. 'That's where brands can have immense power - is by using their influence in politics and stepping out and educating their stakeholders, whether it's employees, or consumers, or politicians, about anti-LGBTQ legislation and pro-LGBTQ legislation,' Ferraro said.